AI Ananya Shah Jun 18, 2026 8 min
Shipping AI features without breaking your product
A practical framework for adding LLM-powered features to production apps — from scoping to rollout, evaluation, and cost control.
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From the
Start Process blog
Field notes, playbooks, and lessons learned from building modern software.
AI
Design Rohan Kapoor May 30, 2026 6 min
Designing dashboards people actually use
Ten patterns we use across analytics products — from information density to progressive disclosure and empty states.
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Engineering Meera Iyer May 14, 2026 10 min
Picking a stack for a multi-tenant SaaS in 2026
Row-level security, tenant isolation, billing, and the tradeoffs we weigh when starting a new B2B platform.
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Mobile Vikram Desai Apr 22, 2026 7 min
Flutter vs React Native: how we choose
A team-first, product-first look at the two frameworks — team skills, native surface area, and long-term maintainability.
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Automation Aarav Mehta Apr 5, 2026 6 min
Workflow automation that doesn't become legacy
How we design automation systems that stay observable, testable, and cheap to evolve as the business changes.
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E-Commerce Priya Nair Mar 19, 2026 9 min
Headless commerce: rebuilding checkout for conversion
What we learned rebuilding a D2C checkout on a modern stack — Core Web Vitals, payments, and unified promotions.
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